Cliff Gray, The Strawhecker Group
It has been almost 20 years since the internet made a paradigm leap in transaction transport, and made simple payment integration available to an exploding community of web developers. Gateways became the plug & pay solution for the tsunami of new web-based, card-not-present merchants. Cha-ching!
Not these days. When it comes to gateways now, it’s a little bit Jackson Pollock, and a lot of competitive technology. This ain’t your daddy’s gateway.
The old guard processors have all filled out their greater offering with gateway offerings, largely via purchases of third-party products, which led to separate APIs - not very omni-channel.
Many independent gateways have built or are building card present functionality - a process made even clumsier thanks to EMV - under their existing API. Omni-channel, but sometimes with less feature/functionality compared to the processors who have been doing retail for decades.