Visa Gets a Lot of Likes, But the Card Brands as a Group Don’t Get Much Love

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Digital Transactions:

Consumers may like the leading payment brands, especially Visa, but they don’t connect with them on an emotional level, according to new research findings from payments-industry consulting firm The Strawhecker Group. Asked if they “have any emotional connection” to any of the brands, some 77% of TSG’s respondents said no. The brands in question were Visa, Mastercard, American Express, and Discover, as well as online payments leader PayPal. TSG in late March and early April queried 925 consumers online who carried at least one of the major card brands’ credit cards about their brand sentiment.

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