In today's world, no matter the industry or geography, if you take a channel-centric approach or don't adapt to the changing world, you'll essentially cause friction in any process and likely become extinct. Just ask Blockbuster, Kodak and Borders.
Here is where mobile payments enter the picture: As merchants face this fast-evolving digital age, they are trying to transform to catch up with these various forces and avoid becoming the next Blockbuster. Likewise, payment providers are also trying to transform into technology partners so they can service merchants more effectively through various channels in a seamless manner. Payments players that build capabilities and competitive advantages early will hold a significant edge over those that play catch-up.