Millennials, or what many refer to as "digital natives," continue to draw attention from all corners of commerce. This group — roughly individuals who are now in that long-prized 18- to 35-year-old age group — is the single largest generation ever seen in the U.S., with 75.3 million members at the end of last year, according to the U.S. Census Bureau.
As a generation, their habits, attitudes and thinking reflect the enormous change technology has had on our world. For instance, analysts like those at The Strawhecker Group (TSG), have asserted that millennials now play a critical role in leading overall adoption and use of consumer technology. That is, in part, why those seeking to understand which changes are still to come in social and consumer behavior are watching millennials for answers.