As a wrap-up to the year, The Strawhecker Group has put together a list of keywords, related to the Payments Industry, to illustrate how they have trended using Google since the beginning of 2014. Specific ‘related search words’ have been removed from keywords to ensure a better estimate of trends related to the Payments Industry.
Bitcoin saw the highest mark, as it spiked to the highest point at the end of February when Mt. ox went offline, however it has since dropped significantly through the rest of the year. As expected, Apple Pay jumped up after the initial announcement in September, and again in October when it went live for consumer usage.