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Amaryllis Appoints Menda Sims as New President

Amaryllis, a global leader in cloud-based technology platforms, today announced that Menda Sims has been named as President, effective February 1, 2023.

“After a thorough and deliberate selection process, the Board is delighted that Menda will lead Amaryllis as we navigate through the evolving and expanding landscape of financial technology,” said Ori Hay, CEO and Chairman of the Board. “Menda is recognized as a forward thinker, skilled at aligning innovative talent approaches with accelerating business goals.  She is well respected by her peers, and passionate about improving the payments experience. I have no doubt that she is the right person to take the helm and lead us during this disruptive time in financial technology.”

Sims, who has more than 20 years’ experience in the payments and financial technology industry, has held multiple leadership positions for global divisions within major payments companies, Elavon and FIS. Most recently, Sims served as Chief Payments Officer for startup Stax; before that, she was Senior Vice President and Head of Third-Party Sales for Worldpay from FIS.  Sims has extensive experience leading teams across multiple cultures, languages, locations, and disciplines, which made her an additionally attractive candidate as Amaryllis conducted its search.

“I have been following Ori and Amaryllis’ journey for many years. Knowing and trusting Ori and seeing the amazing payments and fintech talent is one of the many reasons for their continued success,” Sims says. “We are on a positive growth trajectory at Amaryllis and are very well-positioned to continue building on our strong momentum.  I am excited to step into this new role, leading Amaryllis through the next stage of growth while providing support and leadership en route to something special.”