This rumor has been going on for years, but 2017 might be the year of peer-to-peer Apple Pay. According to a new report from Recode, the company could be launching a new Apple Pay feature later this year so that you can send money to other people using the service. While you all know and use Apple Pay if you have an iPhone and live in one of the countries where it works, Apple Pay has always been about paying for stuff in retail stores and online. The company is missing out on a big lucrative market with peer-to-peer payments. The success of Venmo and Square Cash proves that.