June 29, 2021Blog Posts

Barstool Sports Launches Partnership with Sezzle, a Leader in Next-Gen Payments


Sezzle announced the launch of its partnership with digital media giant Barstool Sports.

Barstool Sports chose Sezzle as its exclusive Buy Now, Pay Later (‘BNPL’) option, citing the payment provider’s purpose-driven business approach and the direct avenue to next-gen shoppers that it provides. Over 70% of Sezzle users are Millennials and Gen Zers. Sezzle’s “Buy Now, Pay Later” option, which is growing in popularity, as millions of shoppers opt for the convenience of paying in four easy installments, over six weeks, with zero interest. Among similar ‘BNPL’ platforms, Sezzle is gaining traction as a most user-friendly, trusted, and performance-driven pay later solution for online retailers.

“We chose Sezzle because they are not simply a payments company, but a marketing organization that speaks the language of our fans. Sezzle is an ideal partner for Barstool and is taking a 360 approach in reaching our audience,” commented Barstool CRO Deirdre Lester. “They provide a highly rated payments solution for our e-commerce business as well as reaching fans across several of our marquee brands and shows.”



New research from The Strawhecker Group analyzes key trends and consumer attitudes.

Download a free infographic covering several findings from the full report.

Consumers have increasingly adopted Buy Now, Pay Later (BNPL) services for multiple reasons; a desire for financial flexibility, a way to avoid incurring credit card debt, or to purchase items outside of their budgets. However, despite its popularity, consumer debt and missed payments have led to calls for additional research and regulation. Read the press release.

To take a closer look, The Strawhecker Group (TSG) conducted a survey of over 1,500 U.S. consumers in early 2021 with the goal of understanding domestic attitudes and perspectives on the use of BNPL services. The complete findings, a selection of BNPL provider profiles, and market landscape details can be found in the firm’s new report Buy Now, Pay Later: An Analysis of Key Trends and Consumer Attitudes.

Highlights of this extensive 81-page report include:

  • Buy Now, Pay Later Background
  • Key Players in the Buy Now, Pay Later Space
  • Buy Now, Pay Later Consumer Survey
  • Concluding Thoughts: The Future of Buy Now, Pay Later
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