The State of California has launched its “You Call the Shot California” program, which encourages residents to begin and complete the COVID-19 vaccination process before the state plans to fully reopen on June 15. The first 2 million eligible Californians to start and finish the vaccination process will be given a choice of a $50 digital incentive disbursed by global payments provider and incentives leader Blackhawk Network.
The $100M program is one of the first of its kind in the US. Leveraging incentives provides recipients with popular rewards they will receive soon after earning—while helping drive flexible spending that contributes to the state’s economy.
“We recently conducted research1 that found monetary incentives—even modest ones—could be an effective option for encouraging vaccine adoption. Our data also showed that monetary incentives could inspire half of respondents to encourage their family members to get vaccinated,” said Talbott Roche, CEO and president of Blackhawk Network, a global payments provider. “The digital payment solutions we are providing to the State of California give Californians choice in incentives, more than one way to redeem and are available quickly.”
The Strawhecker Group (TSG) and the Electronic Transactions Association (ETA) surveyed over 500 U.S. SMBs in April to understand how the COVID-19 pandemic is currently impacting SMB operations and payments acceptance, and how the market compares to April 2020.
Download the full 35-page report. The report helps the payments industry understand how to best support the SMB community as they continue to manage the pandemic, while moving towards a goal of greater recovery.
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