Bluefin has announced the launch of a new brand to reflect the company’s market position and dual-focus on innovative security solutions for both payments and sensitive consumer and company data, including Personally Identifiable Information (PII), Protected Health Information (PHI) and banking account data.
Bluefin was founded as Capital Payments in 2007 and changed its name to Bluefin Payment Systems in 2012. Along with the new brand came a laser-focus on protecting payment data. In 2014, Bluefin became the first North American solution provider to receive PCI validation for a point-to-point encryption (P2PE) solution.
“We introduced PCI-validated P2PE just as hackers started breaching the POS systems of massive retailers,” said Ruston Miles, Bluefin’s founder and a member of the PCI Board of Advisors. “Validated P2PE represents the gold standard in payment security for these companies and others, like healthcare and higher education, accepting POS payments, with benefits including immediate device encryption, decryption outside of the merchant environment, and reduced PCI scope.”
The Strawhecker Group (TSG) and the Electronic Transactions Association (ETA) surveyed over 500 U.S. SMBs in April to understand how the COVID-19 pandemic is currently impacting SMB operations and payments acceptance, and how the market compares to April 2020.
Download the full 35-page report. The report helps the payments industry understand how to best support the SMB community as they continue to manage the pandemic, while moving towards a goal of greater recovery.
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