Burger King has partnered with Robinhood to give away Bitcoin, Ethereum, and Dogecoin to members of its Royal Perks loyalty program when they spend $5 on the restaurant’s app.
Most people, not surprisingly, will receive DOGE. Burger King says the prize pool will consist of 2 million Dogecoin, 200 Ether, and 20 Bitcoin. That puts the odds of receiving a Bitcoin at about one in 100,000.
Still, the chance to hop on the crypto express simply by grabbing a combo meal could be highly alluring for some.
To redeem the crypto prize, the recipient must have or open an account with Robinhood to claim it.
Crypto. The buzzword you hear everywhere from the news to friends hyping it up. Has the craze gone mainstream and reached businesses?
Big names like Microsoft, AMC, Starbucks, and AT&T are in, but what do small businesses think? The Strawhecker Group (TSG) used new survey data from nearly 600 small businesses in the U.S. to illustrate their knowledge, attitudes, and acceptance of cryptocurrency.
Download the infographic
Payments professionals across the ecosystem will find this infographic to be a great resource as the market continues to evolve. Are you working with merchants on a crypto strategy?