July 1, 2021Blog Posts

Buy Now, Pay Later: Financing the Gen Z Consumer


Their parents got themselves into trouble by racking up debt before the 2008 great financial crisis. Gen Z consumers learned from those mistakes. They are savvy shoppers — and financially prudent, shunning credit cards. How will this generation shape the future of commerce? What are their values? What can brands do to earn their trust? Nick Molnar Co-Founder and Co-CEO of Afterpay discusses with Andrew Browne, Editorial Director, Bloomberg New Economy.

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New research from The Strawhecker Group analyzes key trends and consumer attitudes.

Download a free infographic covering several findings from the full report.

Consumers have increasingly adopted Buy Now, Pay Later (BNPL) services for multiple reasons; a desire for financial flexibility, a way to avoid incurring credit card debt, or to purchase items outside of their budgets. However, despite its popularity, consumer debt and missed payments have led to calls for additional research and regulation. Read the press release.

To take a closer look, The Strawhecker Group (TSG) conducted a survey of over 1,500 U.S. consumers in early 2021 with the goal of understanding domestic attitudes and perspectives on the use of BNPL services. The complete findings, a selection of BNPL provider profiles, and market landscape details can be found in the firm’s new report Buy Now, Pay Later: An Analysis of Key Trends and Consumer Attitudes.

Highlights of this extensive 81-page report include:

  • Buy Now, Pay Later Background
  • Key Players in the Buy Now, Pay Later Space
  • Buy Now, Pay Later Consumer Survey
  • Concluding Thoughts: The Future of Buy Now, Pay Later
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