Swedish fintech firm Klarna is embedding its “buy now, pay later” service into a physical card in the U.K.
The company on Wednesday announced the launch of Klarna Card, a Visa card that lets users delay payments on their purchases, both in-store as well as online.
The card is already available in Sweden and Germany, where it is now used by over 800,000 people, according to Klarna. This is the first time it has arrived in a country outside the European Union. The company has been expanding aggressively in the U.K. and America.
The Klarna Card will initially only include Klarna’s “Pay in 30” feature, which lets shoppers pay down their debt within 30 days. The company said it plans to include additional payment options in the future.
Like other buy now, pay later firms, Klarna offers a popular product that splits the cost of users’ purchases over a period of monthly installments, typically interest-free. The firm makes money by charging a small fee on each transaction for retailers offering its payment method.
Its card, which comes in either black or pink, will send out push notifications to a customer’s smartphone when they make a transaction. It will also allow users to extend the due date on their payment by up to 10 days for free.