When Facebook unveiled Libra, its cryptocurrency project, there were two distinct entities — the Libra Association, a not-for-profit that oversees all things Libra, and Calibra, a Facebook subsidiary that is building a Libra-based wallet with integrations in WhatsApp and Messenger. Today, Facebook announced that Calibra has a new name, Novi.
By rebranding Calibra to Novi, Facebook is trying to make it super clear that the Libra project isn’t a Facebook project per se. Facebook is just a member of the Libra Association with dozens of other members, such as Andreessen Horowitz, Coinbase, Iliad, Lyft, Shopify, Spotify, Uber, etc.
The Libra blockchain is supposed to operate independently from Facebook, while Novi is a pure Facebook project headed by David Marcus. According to the company, Novi comes from the Latin words “novus” (new) and “via” (way).