Facebook said Thursday it’s rebranding itself as Meta to reflect the company’s focus on building the metaverse, a virtual world where people work, play, learn and connect with their friends and family.
Meta will be a new corporate brand that will preside over Facebook and its services including photo app Instagram, messaging app WhatsApp and its virtual and augmented reality efforts. Facebook says it will start trading under the new stock ticker MVRS on Dec. 1.
“In our DNA, we are a company that builds technology to connect people and the metaverse is the next frontier, just like social networking was when we got started,” Facebook founder and Meta CEO Mark Zuckerberg said during Facebook Connect, the company’s annual VR and AR conference. Zuckerberg said that the word “meta” comes from the Greek word meaning “beyond” and that “it symbolizes that there is always more to build.”