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April 27, 2021Blog Posts

Facebook reveals new features for creators to earn money from ecommerce sales

Reuters

Facebook Chief Executive Mark Zuckerberg said Tuesday the company will build new features starting with Instagram for content creators to earn money from recommending products on the app and a marketplace to help connect brands with influencers.

While speaking with Adam Mosseri, head of Facebook-owned Instagram, during a livestreamed video, Zuckerberg also said the social network will launch “creator shops” as part of the ecommerce push.

The announcements are part of Facebook’s effort to serve the “creator economy,” in which social media influencers, journalists and others are earning money directly from their fans on platforms, including Clubhouse, Patreon, Substack and YouTube.

Facebook will build an affiliate program that will let creators earn a cut of sales from the products they recommend, Zuckerberg said.

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