Google might have recently celebrated its 24th birthday, but now, it’s giving shoppers and merchants a gift.
At its annual Search On livestream event Wednesday, Google introduced a new slate of tools that streamline the shopping experience for consumers and help them more easily access merchants.
One update includes more visual ways to shop. When a consumer searches the word “shop” followed by the item they’re looking for, they’ll see “a visual feed of products, research tools, and nearby inventory related to that product.”
- Additionally, Google is expanding its “shoppable search experience beyond apparel to all categories, from electronics to home goods to beauty.”
- There’s now also a trending products feature within search that shows popular models, brands, and styles across categories.