October 26, 2021Blog Posts

Klarna partners with Stripe to help online businesses grow their revenue


Klarna, the shopping and flexible payment provider, today announced a strategic partnership with Stripe, a global technology company building economic infrastructure for the internet. The partnership will allow millions of businesses running on Stripe to offer Klarna’s flexible payment options to their consumers.

In recent years, consumers around the world have gravitated to popular “Buy Now Pay Later” payment options, which allow them to receive products immediately while spreading their payments out over time. For businesses, offering this flexibility can dramatically increase conversions and boost revenue. In fact, Klarna’s research found that businesses offering Klarna at checkout generated a 30% average increase in conversion and a 41% increase in average order value. Some retailers discovered that 40% of Klarna shoppers were new to their brand, allowing them to win entirely new customer segments.

By partnering with Stripe, Klarna will now make its flexible payment options available to millions of internet businesses already using Stripe across the US and 19 countries in Europe.

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New research from The Strawhecker Group analyzes key trends and consumer attitudes.

Download a free infographic covering several findings from the full report.

Consumers have increasingly adopted Buy Now, Pay Later (BNPL) services for multiple reasons; a desire for financial flexibility, a way to avoid incurring credit card debt, or to purchase items outside of their budgets. However, despite its popularity, consumer debt and missed payments have led to calls for additional research and regulation. Read the press release.

To take a closer look, The Strawhecker Group (TSG) conducted a survey of over 1,500 U.S. consumers in early 2021 with the goal of understanding domestic attitudes and perspectives on the use of BNPL services. The complete findings, a selection of BNPL provider profiles, and market landscape details can be found in the firm’s new report Buy Now, Pay Later: An Analysis of Key Trends and Consumer Attitudes.

Highlights of this extensive 81-page report include:

  • Buy Now, Pay Later Background
  • Key Players in the Buy Now, Pay Later Space
  • Buy Now, Pay Later Consumer Survey
  • Concluding Thoughts: The Future of Buy Now, Pay Later
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