Retail Dive
Over the last year, as e-commerce surged and consumers looked for alternate payment options, Klarna has continued to attract shoppers to its platform. In June 2020, the company surpassed 7 million customers thanks to its partnerships with various clothing, cosmetic and shoe brands. In its Monday announcement, the company highlighted recent brand and retailer partners like Petco, Bed Bath & Beyond, The Honest Company and Yoox Net-a-Porter.
As Klarna builds up its retailer roster, the platform has also enhanced its mobile app over the past couple of years. Besides introducing its Vibe loyalty program last year, Klarna integrated with Google Pay to allow in-store purchases through the platform in 2020. Shoppers have been able to purchase in stores using the Klarna app since 2019.
“The rapid growth of Klarna customers in the U.S. speaks to consumer demand for flexible payment options and a more seamless, convenient shopping experience,” David Sykes, head of North America at Klarna, said in a statement. “In the year ahead, we will continue to expand our U.S. merchant base, offering greater opportunities for customer acquisition and engagement.”
