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September 25, 2017Blog Posts

Mastercard and Swarovski launch VR shopping app

Finextra:

Mastercard has teamed up with crystal seller Swarovski on a virtual reality app that immerses shoppers in a “home” where they can browse and purchase items using Masterpass. The app, developed for the Atelier Swarovski home décor line, lets users who have a VR headset for their phone walk through five areas of a virtual home, browsing items. The app highlights the cost of the pieces, as well as details about the manufacturing process and the “story behind the inspiration”.

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