July 14, 2016Blog Posts

Nearly half of the largest U.S. retailers aren’t EMV-ready: Why?

CreditCardForum

About 45 percent of the largest U.S. retailers aren’t fully compliant with EMV standards, according to a CreditCardForum survey. In June 2016, we looked at the Top 20 retailers (by volume of sales according to the National Retail Federation) and found that eight still hadn’t completely upgraded their equipment to accept the more secure EMV chip cards.

You can see our full results and methodology here. But the bigger question is: why haven’t these commercial giants upgraded – especially given that the deadline (set by the card networks – Visa, MasterCard, American Express, Discover) was last October? We asked Jared Drieling, business intelligence manager with the Strawhecker Group – which recently did a survey that found 37 percent of U.S. merchants overall had upgraded to EMV.

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