Week 4 of ‘Payments Analytics Month’ illustrates a selection of fintech-focused content from The Strawhecker Group (TSG). If you are attending Money 2020 this week you may find some great talking points in these highlights.
- The Internet of Things
- We are on the threshold of a massive explosion of connected things. There are over 10B devices around the world connected to the internet and the number is expected to increase dramatically within the next decade.
- The Evolving customer Purchasing Journey
- Retailers around the world are starting to transform their relationships with their customers. However, with seemingly unlimited access, knowledge and power, connected consumers control the terms of retailer engagement.
- Google Search Trends – Select Mobile Wallets
- In terms of mobile wallets, it is no surprise that Apple Pay continues to receive the lion’s share of the attention. Additionally, the results indicate that the hype around the system may be gaining traction once again as contactless terminal infrastructure slowly builds out.