The adoption of chip-enabled or EMV cards by retailers has been painfully sluggish despite the ability of the technology to provide more secure transactions. While 70% of U.S. credit cardholders have a chip credit card, estimates demonstrate that only 22% to 37% of retailers have implemented the technology to accept these cards, said CreditCards.com, the Austin-based online credit card marketplace. The deadline set by the credit card industry was October 1, 2015 for converting to these new cards, which are intended to thwart hackers from accessing consumer accounts and personal details.
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