Chain Store Age
The Internet of Things (IoT)-enabled retail landscape continues evolving with the launch of what could be called a “fridge commerce” (or “f-commerce”) solution by Samsung. After months of hype, the Samsung Family Hub connected fridge is officially available. The interactive device includes a number of features that streamline the digital grocery process. A 21.5-inch LCD touchscreen on the front of the fridge seamlessly connects to a consumer’s smartphone, allowing direct Web access. Three internal cameras positioned inside the fridge can send photos of what’s inside to a smartphone app. Of particular interest to retailers, Family Hub also directly connects to the Instacart on-demand grocery delivery service. It also comes preloaded with the Groceries by MasterCard app, which allows consumers to share, build, manage and modify their grocery lists and shopping carts throughout the week.