Most forward-thinking organizations leverage market and competitive intelligence to support a wide range of strategic decisions. The Strawhecker Group’s full-service market intelligence team can provide the support you need through extensive primary and secondary research, unmatched in the payments industry.
The payments industry is in a state of flux with changes in consumer and merchant trends, tactics, products and players. Most forward-thinking company’s leverage custom research to achieve goals and support decision-making.
Examples of recently completed research include:
TruShop is TSG’s answer to mystery shopping engagements. TruShop allows you to see your business and your partners through the eyes of the merchant. The service provides an unprecedented look at how merchants view you and your competitors businesses.
Quick access to vital data and expert insights, without the red tape of procurement, is crucial for a company to get ahead of competition and fine-tune strategies. Get what you need before it’s too late.
Subscription Includes:
Example Usage:
Tap into TSG’s thought leadership with an eReports Subscription, which provides direct insight into TSG’s views and analysis of the payments industry, existing and new players, products, services, international insights, and emerging trends.
An eReports subscription is key for any company that touches the industry:
Card networks, merchant acquirers, payment gateways, payment processors, technology providers and private equity firms (to name a few) have all found company-wide value in TSG’s subscription.
“TSG’s eReport subscription provides timely, credible insights for our team. We always look forward to the next release!” – Ivy Boehm, VP, Market Insights, Merchant Services JP Morgan Chase & Co.
Go to market strategies are changing – TSG has the tools to help your company plan and execute an effective strategy. TSG’s ISV database encompasses 1,500+ software providers across multiple vertical markets. TSG’s specialized research ability can curate custom ISV target lists.
Identify the Vertical, Target the Right ISVs
“I’m a believer in TSG’s vertical strategy process…I’ve seen it work” – Vice President at a Top 5 Merchant Acquirer
TSG can support your survey engagements and market research needs. TSG offers several survey products which can provide insight into consumers, merchants, or specific samples of the payments market.
The Market Intelligence team is experienced in
TSG’s in-house team of payments industry experts, researchers and content developers can create insight-rich, aesthetically professional webinars, infographics, and whitepapers to help with your company education and knowledge efforts.
Efficient and Comprehensive
TSG has educated the Electronic Transactions Association (ETA) to help it guide its 500+ member companies
TSG offers several avenues that allow clients to overlay insights onto marketing efforts for promotion, lead generation, brand building and other customer and prospect-facing initiatives to drive growth and new revenue. Click below to download the BrandInfluence Media Kit.