April 13, 2016Blog Posts

Shopify acquires Kit, the artificially intelligent marketing bot


We’re standing on the edge of the chatbot revolution, and I’m reminded of how I felt when those first apps hit the store in 2007. Only this time, the apps talk back. And following its announcement at Facebook’s F8 developer conferenceyesterday — where it became the first commerce platform to announce an integration with Facebook Messenger — Shopify today announced that it has agreed to acquire privately held Kit CRM Inc. Details of the deal were not disclosed. Kit is the virtual marketing assistant I’ve covered at length before. It leverages SMS and other messaging platforms to help companies market their online stores by asking salient questions at the right time.


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