Square is expanding its hardware lineup with a new point-of-sale device called the Square Register. Square’s Head of Hardware Jesse Dorogusker explained that while the company’s existing products incorporate existing hardware (the Square Stand, for example, turns an iPad into a POS stand), the Square Register is “totally integrated — our hardware, our software, all in the box, all by Square.”
CEO Jack Dorsey added that the Register is meant to address concerns from larger sellers using Square or considering using it. For one thing, he said some businesses felt the Stand was “very consumer-focused,” so they wanted something “more professional.”
More specifically, Dorsey said the Register solves a big pain point by coming with separate screens for the buyer and seller. The Square team thought it was “clever” to design the Stand to swivel back-and-forth (“and it is quite clever”), but larger sellers wanted separate displays, allowing the customer to see each product as they’re being rung up.