August 28, 2017Blog Posts

Target and Cartwheel apps merge ahead of mobile payments launch

TechCrunch:

Target is attempting to simplify its mobile app strategy by merging its more popular Cartwheel savings app into the main Target app, before eventually closing Cartwheel for good. Today, integration side of things is complete – the main Target app can now serve as a way to both shop online and in-store, with support for lists, delivery and pickup options, and now, Target’s own digital couponing experience, known as Cartwheel.

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