October 12, 2017Blog Posts

Target takes voice-activated shopping nationwide with Google, joining Wal-Mart in fight against Amazon

CNBC:

Target shoppers nationwide will now be able to make purchases on Google Express, after a successful test on the platform in California and New York, the company announced Thursday. The big-box retailer is among several that are deepening their relationships with Google’s voice-activated shopping platform in a battle for market share against Amazon’s Alexa-enabled devices. Target announced that by 2018, the retailer’s credit card holders will be able to link their cards and save 5 percent when shopping Target via Google Express. Shoppers will also have an option in 2018 to link their Target.com accounts to Google for a more personalized experience, similar to what Wal-Mart announced earlier this year.

 

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