Alecia Muth, Senior Associate, supports client’s market and competitive intelligence needs by providing research support on a variety of global research engagements – including sharing key market insights, conducting competitor deep dives, building co-branded efforts, and playing a role in creating vertical strategy playbooks (independent software vendor research). She has a command of primary and secondary research methods, which are leveraged to answer key client questions and to successfully contribute to the research process for client projects.
Prior to TSG, Muth worked at the Gladstone Institutes in San Francisco as an Executive Project Manager and Management Partner. She played an active role in executive communication, board management, budgeting and financial analysis, and multi-institute partnerships. She has close to 15 years of research, project management and business administration experience.
Muth earned a Master of Business Administration from the University of San Francisco and a Bachelor of Science in Biology from the University of Nebraska Omaha. Outside of TSG, she enjoys spending time with her family, being outdoors and trying new restaurants.