Senior Director of Experience & Marketing
Andy Nuss is focused on merging marketing, technology, product, and customer experiences to create a streamlined, brand-focused experience that aligns consumers’ expectations and realities for the solutions and products they have. To accomplish this goal, Andy guides the vision for several mission-critical initiatives that support TSG’s current and future growth strategies.
Additionally, Andy oversees the marketing department and works to develop and execute key strategies and tactics to support the overall brand internally and externally. He focuses on sales tactics, product and service marketing, email campaigns, social media, website management, conference partnerships, and growth of the overall marketing stack.
Since joining in 2009, Andy has helped create a global presence for TSG by highlighting the synergies of the firm’s expertise and unparalleled data (the theme of TSG’s tagline, which he helped bring to fruition). Using his marketing prowess, he has utilized countless strategies and tactics to help grow TSG’s client base, which includes many Fortune 500 companies. Furthermore, Andy is Editor-in-Chief of TSG’s weekly newsletter, NewsFilter, which is distributed to over 40,000 recipients inside and outside the payments industry. NewsFilter has often been cited by industry executives as their go-to for critical industry news and insights.
Andy was honored in the Electronic Transactions Association’s (ETA) 2020 class of Forty Under 40, which recognizes young leaders and game-changers in the payments industry. He was also honored in ETA’s inaugural class of Young Payments Professionals (YPP) in 2017. Presently, he is a member of ETA’s Communications Committee. Andy completed his undergraduate degree at the University of Nebraska Omaha (UNO) as a Marketing Major with a Bachelor’s of Science in Business Administration (BSBA) along with a Minor in Accounting, graduating Magna Cum Laude. He resides in Omaha with his wife, Kristin, and dog, Ellie. He enjoys traveling to new places and is an avid marine aquarium hobbyist.