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Tech Helps Retailers Live Up to Modern Consumer Expectations

Retail Leader

Ricardo Castanon: We use a QR code to incorporate individual items in one single code. By scanning a single QR code, multiple items and services can be added to the sale receipt. Point-of-sale (POS) software can scan barcodes or QR codes by using an iPad camera, eliminating the need for separate barcode readers. Scanners that read 1D and 2D codes can also be connected. The tech is user-friendly and also allows customers to scan their gift and membership cards seamlessly.

A number of new and exciting checkout technologies are becoming increasingly popular across the globe. RFID-powered self-checkout, for example, can automatically scan multiple items within seconds, creating a hassle-free customer checkout experience. With the technology deployed, retailers can increase the number of transactions completed during operating hours while reducing human error. In-store associates are also afforded the time to focus on customer service rather than manually completing transactions. What’s more, these terminals have alarm-triggering capabilities that can reduce in-store theft, helping retailers address the shrink dilemma.

RL: Earning consumer loyalty in today’s competitive landscape is a must. What role can the latest retail tech play in helping retailers earn and boost customer loyalty?

Castanon: Some of the top factors that drive consumer loyalty are customer satisfaction, positive shopping experience and brand trust. To positively influence these factors, retailers can leverage advanced retail solutions in a number of ways such as to deliver a personalized experience, ensure the security of customer data, and eliminate friction, all while making the customer shopping experience more convenient than ever.

The latest customer relationship (CRM) management tools enable retailers to boost customer loyalty by implementing a rewards program. With real-time tracking of customer preferences and purchase history, the program accumulates points for every purchase. Customers can redeem these points for exclusive discounts and personalized offers, fostering meaningful relationships with the brand. The CRM data also helps retailers send targeted communications and gain valuable insights into shopping trends, enhancing the overall shopping experience for everyone. However, one important consideration to keep in mind is that a CRM tool must be secure and comply with regulatory requirements. As customers can easily turn their backs on retailers who fail to keep their data secure

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