October 20, 2021Blog Posts

US online sales will top $200 billion this holiday season: Adobe

Retail Brew

Things are going to get weird this holiday season. That’s not according to our own experiences at the dinner table, but Adobe’s new holiday shopping forecast.

“It is probably one of the most unusual holiday seasons we’ve seen, especially after a year where consumers had no choice but to go online,” Vivek Pandya, lead analyst at Adobe Digital Insights, told Retail Brew.

To that end, US online holiday sales are set to surpass the $200 billion benchmark this year and reach a record high of $207 billion between November 1 to December 31, a 10% bump from 2020, per Adobe.

  • US consumers will spend an average of 12 hours doing their online holiday shopping.

What are the odds…? That shoppers will find exactly what they’re looking for? Well, given the supply-chain crisis *waves hands* everywhere, Adobe noted out-of-stock messages have already increased by 172% heading into the holidays, compared to January 2020.

  • Apparel is the hardest-hit category, followed by sporting goods, baby products, and electronics.

Plus, with consumers wary of shipping delays, curbside pick-up will again take center stage this year. Pandya told us shoppers will rely on the service the closer we get to the holidays; Adobe expects curbside pick-up to account for 40% of all online orders and to peak just before Christmas Eve.


New research from The Strawhecker Group analyzes key trends and consumer attitudes.

Download a free infographic covering several findings from the full report.

Consumers have increasingly adopted Buy Now, Pay Later (BNPL) services for multiple reasons; a desire for financial flexibility, a way to avoid incurring credit card debt, or to purchase items outside of their budgets. However, despite its popularity, consumer debt and missed payments have led to calls for additional research and regulation. Read the press release.

To take a closer look, The Strawhecker Group (TSG) conducted a survey of over 1,500 U.S. consumers in early 2021 with the goal of understanding domestic attitudes and perspectives on the use of BNPL services. The complete findings, a selection of BNPL provider profiles, and market landscape details can be found in the firm’s new report Buy Now, Pay Later: An Analysis of Key Trends and Consumer Attitudes.

Highlights of this extensive 81-page report include:

  • Buy Now, Pay Later Background
  • Key Players in the Buy Now, Pay Later Space
  • Buy Now, Pay Later Consumer Survey
  • Concluding Thoughts: The Future of Buy Now, Pay Later
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