Mobile Payments Today:
Verifone and Alipay are expanding their global partnership to enable select Lacoste U.S. stores to accept Alipay, according to a press release. Lacoste is a French, sport-inspired lifestyle brand.
Verifone and Alipay began partnering in 2016 to enable merchants in Europe and North America with Alipay acceptance in stores, and drive brand visibility, traffic and sales through its in-app marketing tool, according to the press release. With Verifone’s mobile point-of-sale, retailers can accept Alipay in stores and implement marketing campaigns targeting Chinese consumers who use the Alipay app.