July 11, 2018Blog Posts

Visa brings digital loyalty program to partner banks in Latin America, Caribbean

Mobile Payments Today

Visa has launched Visa Loyalty Solutions, a digital points redemption platform available to all issuing banks in Latin America and the Caribbean, according to a press release. Visa said the loyalty program offers consumers more than a quarter of a million redemption options. Visa’s Latin America and Caribbean division created the platform in collaboration with fintech and insurtech company novae.

Visa said in the press release that its loyalty white-label product, developed for Visa’s bank partners, enables issuing member banks of any size to offer top-of-the-line rewards and customer care programs they can adapt to their loyalty strategies and brand as their own. The program features a user-friendly mobile app and web portal, as well as chat and voice, to make points redemption and customer service faster and easier for cardholders and financial institutions around the region.

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