Walmart Inc.’s financial technology venture, still shrouded in mystery, now has a possible name: Hazel by Walmart.
The world’s largest retailer filed for a trademark on the name on March 29, in the process giving clues as to what the startup might actually do. The application with the U.S. Patent and Trademark Office includes a slew of financial services that the startup could potentially offer, from issuing credit cards to offering credit-repair services. The list even includes financial-portfolio analysis and consulting, which suggests that Walmart may target wealthier customers along with its traditional lower-income clientele.
A Walmart spokesperson declined to comment.
The filing also displays a logo for “Hazel by Walmart,” a black, stylized one where the “a” in Hazel is a greater-than sign rotated counterclockwise, with “by Walmart” in small type underneath the name.