PayPal Holdings Inc. and Visa Inc. have partnered to form a deal that extends PayPal’s reach offline, and one that some analysts say can benefit retailers in the long run. The new deal, which both companies announced separately during their second-quarter earnings results on July 21, is twofold. First, PayPal will no longer steer its users away from linking their accounts to Visa credit cards, as it currently does.
Secondly, PayPal customers will be able to use Visa’s contactless mobile checkout technology, Visa Digital Enablement Program (VDEP), to pay in retail stores with their smartphones. This means that after PayPal integrates VDEP technology its payment options, customers will be able to use PayPal on their smartphones to make purchases in stores.