The first fruits of GoDaddy Inc.’s acquisition six months ago of payments-technology provider Poynt Inc. emerged Tuesday with the announcement of GoDaddy Payments, a service aimed at unifying payments capabilities for GoDaddy’s base of e-commerce clients.
To start with, GoDaddy Payments will focus on e-commerce transactions for clients using GoDaddy Websites + Marketing and Managed WordPress WooCommerce services. Later in the year, the service will add card-present transactions, the company says, building on strengths 8-year-old Poynt started out with when it began releasing its line of point-of-sale terminals. GoDaddy indicated in December that half of its clients also operate physical stores.
For now, though, the Scottsdale, Ariz.-based Web registrar will rely on Poynt’s expertise in e-commerce technology to help build the new payments service. “GoDaddy Payments represents a major step towards centralizing every tool and service a business needs to successfully sell online,” said Osama Bedier, GoDaddy’s president of commerce, in a statement. “Customer feedback has been overwhelmingly positive, and we look forward to accelerating our efforts.”
The Strawhecker Group (TSG) and the Electronic Transactions Association (ETA) surveyed over 500 U.S. SMBs in April to understand how the COVID-19 pandemic is currently impacting SMB operations and payments acceptance, and how the market compares to April 2020.
Download the full 35-page report. The report helps the payments industry understand how to best support the SMB community as they continue to manage the pandemic, while moving towards a goal of greater recovery.
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